Welsh entrepreneur Matt Jones, Founder and Chief Executive Officer of the JFI Group, has been awarded an MBE for Services to Entrepreneurship and Advertising in the 2026 New Year Honours List.
We’ve got some very special news to share.
Our CEO, Matt Jones MBE, has been awarded an MBE in the 2026 New Year Honours List for Services to Entrepreneurship and Advertising.
From launching his first business in an attic, appearing on Dragon’s Den, to closing international contracts, and now building R4 Advertising into a nationally operating independent agency, Matt’s journey has been shaped by belief, resilience, and a commitment to bold ideas.
Anyone who knows Matt knows this recognition isn’t something he chased. It reflects years of graft, consistency, and a refusal to follow the expected path.
It’s a powerful reminder that meaningful impact in this industry isn’t limited to the usual places.
Huge congratulations, Matt. We’re all so proud of you and excited for where this recognition will take you.