At Rebel Lion Advertising, we believe that our greatest strength is our people. This belief has been recognised with the award of the prestigious People First Promise Badge by the IPA (Institute of Practitioners in Advertising). This honour reflects our ongoing commitment to nurturing a workplace where individuals are empowered, supported, and protected, and where growth and well-being are at the core of our culture.

Pathways to Success
One of the cornerstones of our success is our dedication to continuous professional development. At Rebel Lion Advertising, we actively encourage our team to achieve their full potential by offering membership to the Chartered Institute of Marketing (CIM). Through this initiative, our team members have access to globally recognised qualifications, extensive training programs, and a clear pathway to Chartered Marketer status.
The accomplishments of our team speak volumes, with individuals earning prestigious titles such as FCIM, FRSA, CMGR, CCMI, ACIM, and MCIM. These achievements underscore our commitment to investing in the growth of our people and celebrating their dedication to excellence.
To further nurture innovation and collaboration, we host weekly creative forums where ideas flourish, and staff are encouraged to think beyond the ordinary, embracing our ethos of being ‘Designed To Do Things Differently’. Additionally, we signpost our team to external training opportunities, including resources offered through our IPA Accelerator Agency status, ensuring they are always equipped to excel.
Mental Health Support That Makes a Difference
In a fast-paced, high-energy industry like advertising, well-being is crucial. That’s why we’ve introduced Mane Strength, our dedicated mental health and wellness committee. More than just an initiative, Mane Strength is a movement that promotes a culture of care, inclusivity, and proactive support within our team.
Led by a passionate group of champions, including Vikky David, Naomi Morgan, and Aaron Corria, Mane Strength offers a variety of activities to meet the diverse needs of our staff. From yoga and breath work sessions to our popular Fry Up Fridays, we provide opportunities for everyone to connect, unwind, and recharge.
Our commitment to well-being goes beyond activities. We actively listen to our team’s needs through regular surveys and open forums, shaping initiatives that reflect their voices. This collaborative approach ensures that every individual feels valued, supported, and inspired to thrive.
Proactive Policies for a Thriving Workplace
Creating a workplace that prioritises mental health requires more than just good intentions—it demands robust policies and practices. At Rebel Lion Advertising, our comprehensive Mental Health and Well-being Policy and Wellness Action Plan (WAP) form the foundation of our proactive approach to well-being.
These initiatives are designed to promote a positive and inclusive environment while reducing potential risks to mental health. From regular one-on-one meetings with line managers to access to AXA healthcare insurance, we provide our team with professional resources and support whenever needed.
Our WAP helps staff identify strategies to maintain their well-being and address challenges proactively. This living document is regularly reviewed to ensure it aligns with Health and Safety legislation and reflects the latest best practices.
We also integrate mental health education into our induction program, aiming to reduce stigma and promote open conversations about well-being. This culture of openness and support empowers our team to navigate challenges with confidence, knowing they have the resources they need to thrive.
A Commitment Recognised
The IPA People First Promise Badge is a reflection of our dedication to creating a workplace where people feel empowered, valued, and inspired. From professional development opportunities to wellness initiatives and proactive policies, we are committed to putting our team at the heart of everything we do.
We are proud to receive this recognition and will continue to strive for excellence in building a supportive, inclusive, and thriving environment for everyone at Rebel Lion Advertising.
Join Our Journey
As we celebrate this milestone, we remain focused on the future. At Rebel Lion Advertising, we’re not just creating award-winning campaigns; we’re building a community where creativity and well-being go hand in hand. To learn more about our people-first culture and view our latest vacancies, take a look at our Careers hub.